Media Relations in the Online Newsroom

My Newswise colleague, Zakira writes in with a recommended link about media relations and the online newsroom. -ed.

This concise article discusses the essential and optional components of an online newsroom. Perhaps obvious to media relations professionals, these points are still valid for any organization, whether non-profit, higher education or corporate. Also discussed are newsroom best practices, and the importance of transparency in leading journalists to the information they are seeking. The writer includes promotion of her fee based services, but this does not detract from the information offered. I also enjoy her complimentary weekly “marketingminute” emails.

Read the full article here http://www.yudkin.com/onlinenewsroom.htm